http://merricktowleblog.com Just another WordPress weblog Mon, 08 Mar 2010 15:08:21 +0000 http://backend.userland.com/rss092 en I recently read a very interesting article by Roger Van Oech on being creative where he suggested that we “ask a fool.” “Why would I want to ask a fool anything?” I thought, but then I read further. When you think about it, that’s what Renaissance kings did to break ... http://merricktowleblog.com/2010/03/ask-a-fool/ Which is greener? Sending an e-mail or direct mail? An e-brochure or a printed one? The answers to those questions are not simple ones. Let’s take the example of an e-brochure versus a printed hard copy.  In order to distribute the e-brochure, it either needs to be featured on a ... http://merricktowleblog.com/2010/03/who-is-the-greenest-of-them-all/ I confess that when Twitter first made the scene, I personally could not understand its importance as a marketing tool. Fortunately, my agency’s Web 2.0 marketing team did “get it”. This is because they had been implementing social media strategies for our clients before it was popular and saw the ... http://merricktowleblog.com/2010/01/is-social-media-marketing-necessary/ Shortly after I graduated high school, my father, Laird, came to my room for a rare father-son talk (No, not the "bird and bees" talk). He told me he had decided to quit his job and was instead going to invest himself fully in turning the fledgling small business he ... http://merricktowleblog.com/2010/01/observations/ The metropolitan Washington, DC area’s Property Management Association held their annual awards ceremony on Wednesday, December 16th, and MTC took home some of the PMA’s prestigious awards, including: The V at CityVista: Best Print Ad Campaign, Lease-Up The V at CityVista: Best Brochure, Lease-Up 909 at Capitol Yards: Best Public Website, Lease-Up The Monterey: ... http://merricktowleblog.com/2009/12/354/ We are looking for seasoned, smart and stylish Account Executives and Account Supervisors to run numerous key accounts on our agency roster. US: Our people always ask three critical questions. “Why?” Our agency is filled with curious smart planners, strategists, creatives and engagement pros who ask this essential question every step ... http://merricktowleblog.com/2009/12/mtc-job-opening/ In the past couple of years, a lot has been written about the evolution of media. If you haven’t been living under a rock, you know that social media has changed the way agencies conduct business. Traditional means of communicating a client’s message are no longer effective. In today’s new ... http://merricktowleblog.com/2009/09/introducing-mtc-engagement-department/ One of our Account Executives here at MTC was featured in a Gazette.net article for his smooth transition from a career in acting to one in advertising. Michael Hammerstrom, a Portland, OR native, loves seafood and is terrified of ugly birds.  As a child he aspired to be an architect, ... http://merricktowleblog.com/2009/09/mtc-employee-spotlight-michael-hammerstrom/ Recently Merrick Towle Communication's campaign for the CityVista V Apartments came under some scrutiny from the neighborhood blog site “The Triangle.”  The blog was referencing the campaign’s concession as seen in the ad below: As was stated in the August 3rd post: “I couldn't ever imagine selecting the 'generoCITY' program over two ... http://merricktowleblog.com/2009/08/promotions-response-to-the-triangle-blog/ Social media is no longer a fad that only certain niche groups use. With over 200 million users on Facebook and 25 million on Twitter, it can no longer be considered a "fad" in any regards. Social media has developed a global reach spanning all generations, and it has become ... http://merricktowleblog.com/2009/07/social-media-efforts-by-essex-property-trust/