Think you’ve exhausted your PPC tactics? Well, depending on some key factors, that assumption might be true. As your ads run side-by-side with your competitors’, they get tired. So rather than running them into the ground, breathe some life into those worn out ads.
Merrick Towle Communications can provide solutions to help improve your campaigns. Our certified team stays abreast of the latest trends and opportunities in Pay-Per-Click advertising.
Whether it’s your ad content or your search platforms, there are ways to “Freshen up” your PPC campaigns:
- Improve your quality score with new keyword combinations and perk up your calls-to-action for better response rates. What better way to get new traffic than higher rankings and better engagement?
- Check your numbers. When is the last time you reviewed your budget? Are you allotting dollars to the appropriate campaigns, not spending enough to get first-page traffic? Sometimes just a few changes in your budgets or CPC could result in some spectacular new traffic.
- Try new opportunities on the Google Display Network; whether text or image ads, the Display Network puts your ads next to relevant info from potential clients who might not be actively searching for your services.
- Test platforms you haven’t used! Bing/Yahoo’s AdCenter and Facebook offer new locations to place your ads and expand the reach to your target audience – As of July 2011, 28% of searches are done on the Bing/Yahoo network!
Through optimal campaign management, we at MTC do what it takes to make sure your campaign is getting fresh – and relevant – results. Want to know what we can do for your PPC? Ask today!By Justin Franklin