Making a Paler Shade of Green, Chic
A couple weeks ago, I attended GEED (Great Energy Efficiency Day) on Capitol Hill where I rubbed elbows with politicians, policy wonks, government officials and industry leaders. I also listened to numerous speeches all promoting sustainability.
According to the 1987 United Nations General Assembly’s Report of the World Commission on [...]

I recently read a very interesting article by Roger Van Oech on being creative where he suggested that we “ask a fool.”

Which is greener? Sending an e-mail or direct mail? An e-brochure or a printed one? The answers to those questions are not simple ones. Let’s take the example of an e-brochure versus a printed hard copy.  In order to distribute the e-brochure, it either needs to be featured on a web site where it can [...]