Social media is no longer a fad that only certain niche groups use. With over 200 million users on Facebook and 25 million on Twitter, it can no longer be considered a “fad” in any regards. Social media has developed a global reach spanning all generations, and it has become a powerful communications tool. With [...]

It was a rainy Thursday morning as I sat with our client in the lobby of a printing company waiting for our on-site press check for the City Vista Apartments brochure. We had read all the old magazines, caught up on industry gossip and started to check out the vending machine when we heard, “It [...]

Allegro Apartments Situation
Allegro Apartments needed to build awareness and traffic to propel it toward its grand opening. Merrick Towle Communications created a dynamic apartment website as the primary marketing vehicle since there wasn’t any product to see until opening.
The Target
Primary – 25-35 year old urban yuppies. Lawyers, lobbyists, politicos, movers and shakers.
Consumer Insight
“There’s more than [...]

Seven years ago we set out on a mission to change the world of real estate advertising. Our goal was to shift the focus away from features based advertising to messaging that magnifies benefits and creates emotional connections. Over those seven years, we’ve established ourselves as a premier national player in the industry, winning numerous [...]