For the V at City Vista Apartments, the Merrick Towle creative team thoroughly understood the target market and developed a highly creative apartment campaign that was both memorable and cohesive. The use of wordplay featured the property name with headlines such as “simpliCITY” and “necesCITY” created a fun yet flexible brand image that communicated The [...]

Integrated media campaigns are the backbone of any new product launch. They work especially well if your research uncovers major markets of opportunity as was the case with Pepco Energy Services.
The Goal: Get business owners and c-suite decision makers in New York, Boston and Chicago to switch energy providers.
The Challenge: Companies are just plain skittish [...]

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Many of Merrick Towle’s follow-up sales tools are driven from databases and feature personalized messages. Here’s one recent example featuring a unique, money-saving production technique for an energy company.
As we mentioned in an earlier post, Merrick Towle Communications worked with Pepco Energy Services to penetrate new markets with their commercial energy service offering. In addition [...]