Most of the time apartment advertising campaigns are pretty standard – schedule ads in the industry guidebooks, place listings on the Internet Listing Sites (ILS) and run classified ads in the major daily paper. It’s simple. But Merrick Towle knows what can happen when you take an architecturally-stunning apartment building put it a hot neighborhood [...]

As the media landscape diversifies consumers are getting product information from a variety of sources. Some are traditional news sources like newspaper or TV but specialty and peer sources are becoming more influential. How influential? In the traditional world of public relations, unbiased, third-party endorsement was said to be three to seven times more valuable [...]

The progression of marketing–moving beyond traditional to include interactive, consumer-driven, social marketing–has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). Merrick Towle Communications is ushering in a new era in which we blend communication messages across all available media channels into a continuous brand experience. As part of a successful marketing [...]

Search engines like Google, Yahoo and MSN save and store the entire content of the “world wide web,” most on a daily basis. Everything (pages, images, files, etc.) is indexed or cataloged. When prospects do a search they are not searching the live web, rather, an organized database of information.
Each page of a website is [...]

Businesses and consumers are becoming increasingly aware of the environmental problems the world faces and demanding solutions. In an effort to reverse this trend of global warming, focus on the environmental impact of printing and advertising will likely continue. One of the production department’s goals at Merrick Towle Communications is to be an active participant [...]

Ann Elsen, an energy consultant, hired Merrick Towle Communications to brand her company. The agency’s branding strategy focused on Ann Elsen as an individual expert partner who can lead her clients through the ongoing political, social and cultural shift towards environmental responsibility. She is able to navigate the complex world of energy consulting due to [...]

Traditional advertising is like running a classified dating ad and hoping someone responds. “HEY, YOU! DATE ME!” The communication was a one-way street.