2007 NAHB Pillars Award Winning Website
Rising twenty-one stories over Camden Yards, The Zenith Apartments is downtown Baltimore’s most striking high-rise apartment residence. The building’s unique architecture and luxurious homes make this the city’s premier rental address – a positioning captured in the cutting-edge property website.
Designed to appeal to style-conscious, status-seeking urban professionals, The Zenith Apartment [...]

Most media planners in the advertising industry were trained to develop plans utilizing tools that involved one-way communication: TV, radio, print or out-of-home. While advertisers could talk to the consumer through these mediums, the consumer could not talk back or engage in any dialogue with that advertiser’s brand besides changing the channel or station.
With the [...]

Every advertising seminar we attend these days is abuzz with discussions of social media.
Facebook, MySpace, Twitter, YouTube, Flickr…the tools abound. But how do we use them?
The focus continues to be on the social media tools themselves and NOT on the strategy behind them. This is a real mistake. Merrick Towle Communications constantly hears clients say [...]

Why is a property specific website so important to an overall condominium or apartment marketing campaign? Over 70% of all home searches begin on the Internet. This means the Internet is often making the first impression. A great community website can stop and engage a prospect for minutes in a dynamic web experience. A bad [...]

One of the stubborn notions still clinging to the mindsets of many advertising agencies today is that creativity resides only in the Creative Department.

MTC’s a-bloggin’
We’ve been talking to our clients about the need to engage with their consumers regarding their brand. Merrick Towle knows this is really important so we are doing the same by starting a dialogue with our clients and industry peers about our own brand. In this blog we want to show you who we [...]